SEO stands for Search Engine Optimization. It’s a group of rules for optimizing a site so it will achieve higher rankings in organic search engines, get more visitors, and gain more credibility. SEO is often considered a full platform because the entire process has several stages, a hierarchy of rules, and a list of controls. However, if you’re a beginner in the world of digital marketing, SEO might not seem all that important.
But there are two main purposes SEO serves. The first is to optimize the pages for the specific keywords and phrases users type in the search engine. These keywords and phrases (also called meta tags) give the search engine a rich description of the page content. For example, if your page has the keyword phrase “play basketball,” then the page content will be optimized to include specific keywords and phrases that searchers may use when searching for “play basketball.”
The second purpose of SEO is to build the quality and reliability of your site. Most consumers trust search engines to find what they need. That’s why most websites offer search engine results, or SERPs, which show the highest ranked pages (usually the top 10 percent) and the highest volume of traffic visiting their pages. By providing relevant keywords and phrases, as well as compelling content, you can ensure that your pages appear near the top of the SERPs. When potential customers find your page and perform a search, they’ll likely click on one of the higher ranking keywords, or on one of the relevant keywords and phrases, which means your site will receive more visitors.
So, what is SEO? Search Engine Optimization (SEO) is simply a way to optimize your site for the search engines. There are two primary ways to do this: One is to manually optimize your site by studying webpages and keyword usage, and the other is to buy software that analyzes and creates best web page optimization strategies. Software tools that use complex mathematical algorithms to analyze search results and create high quality optimization strategies can cost thousands of dollars. On the other hand, a simple, easy-to-use internet optimization tool called a keyword analyzer can run a scan of your site and tell you what keywords and phrases are being used to find your site. These tools then provide you with detailed information about which keywords and phrases are bringing you the most traffic and sales.
As a conclusion, SEO is a simple concept that expands upon the basic concepts of search engine optimization. By optimizing your site for higher rankings in the search engine listings, you gain the visibility you need in order to get noticed. A better-optimized website means higher visibility, which translates into more visits, more sales, and more profits.